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Privacy Policy

Last updated: August 13, 2026. Your privacy matters — here's exactly what we collect and how we use it.

1. Information We Collect

We collect only what's needed to run the platform and keep it safe:

  • Account information: Your email address and password (encrypted). Your email is never displayed publicly.
  • Profile information: The display name, bio, avatar, location, website, and social links you choose to share. You control what appears on your profile.
  • Badge applications: Documents and links you submit for Education and Profession badge verification. These are used solely for verification and are never shared publicly.
  • Identity verification: Selfie and government ID photos if you submit identity verification. These are reviewed by our verification process and not displayed on your profile.
  • Content you create: Videos, comments, favorites, and search history you generate while using the platform.
  • Subscription and payment data: If you subscribe to our ad-free plan, we collect your subscription status and billing cycle. Payment method details (card numbers, etc.) are handled entirely by our payment provider, Base44 Payments — we never see or store your full card information.
  • Advertising data: If you use the Advertiser Dashboard, we collect your advertiser name, ad campaign details, and performance metrics (impressions, clicks). We do not collect personal data about users who view your ads beyond aggregate, non-identifying counts.
  • Usage data: Aggregated, non-identifying analytics such as pages viewed and features used, to improve the platform.

2. How We Use Your Information

  • To create and maintain your account and profile.
  • To verify badge applications and identity submissions.
  • To display your public profile, badges, and any content you choose to share.
  • To process subscription payments and manage your ad-free access.
  • To track and report creator earnings and facilitate payouts.
  • To serve, track, and measure advertisements for advertisers using the Advertiser Dashboard.
  • To send notifications about replies, follows, and account status.
  • To respond to support tickets and feedback you submit.
  • To moderate content and enforce our Community Rules and Terms of Service.
  • To improve our content recommendations, AI-assisted features, and platform features.

3. What's Public vs. Private

Public by default

Your display name, bio, avatar, badges, favorites, and followers. You can toggle favorites, work experience, and badges visibility in your profile settings. Advertiser badges are visible only when the advertiser fee is paid.

Always private

Your email, password, badge verification documents, identity verification photos, subscription and payment details, support ticket correspondence, and creator earnings data. These are never displayed publicly.

Search history: Your search history is private by default. You can opt to make it public on your profile — only your 5 most recent searches are shown, and older entries are archived. You can clear your search history at any time from your profile.

4. Data Sharing

We do not sell your personal information. We share data only in these limited circumstances:

  • With service providers: Third-party tools that help us operate the platform (e.g., YouTube for video hosting, Base44 Payments for subscription processing, AI providers for content generation and moderation), under agreements that protect your data.
  • With creators: Aggregate, non-identifying analytics about views on their content, to calculate earnings and improve content. Creators do not see personal information about individual viewers.
  • With advertisers: Aggregate, non-identifying impression and click counts on their ads. Advertisers do not receive personal information about users who view or interact with their ads.
  • For legal compliance: If required by law, court order, or to protect the rights, property, or safety of Know How and its users.
  • Aggregate, non-identifying data: Anonymized statistics that cannot be traced back to you.

5. Data Security

We use industry-standard security measures to protect your data, including encrypted passwords, access-controlled document storage, and role-based permissions. Payment information is tokenized and processed by Base44 Payments, which is PCI-DSS compliant. No method of transmission or storage is 100% secure, but we work hard to safeguard your information and continuously review our security practices.

6. Subscriptions & Payments

If you subscribe to our ad-free plan ($3.99/month), we collect and store your subscription status, billing cycle dates, and payment confirmation records. Your actual payment method details — including credit card numbers, expiration dates, and security codes — are collected and stored exclusively by our payment provider, Base44 Payments. Know How never receives, processes, or stores your full payment method information. We retain subscription records for as long as your subscription is active and for a reasonable period thereafter for accounting and tax purposes. You may cancel your subscription at any time; cancellation stops future charges but does not result in a refund of the current cycle (see our Terms of Service for full billing terms).

7. Advertising Data

Know How displays advertisements in the feed to keep the platform free. We do not use third-party advertising cookies to track you across other websites. Ad impressions and clicks are counted in aggregate to report performance to advertisers and to calculate creator earnings. If you are an advertiser, we collect the campaign details you provide (headline, subtext, CTA, destination URL) and display them to users. Advertiser account information and campaign data are visible only to the advertiser and platform administrators. We do not share personally identifying information about our users with advertisers.

8. AI-Generated Content & Processing

Know How uses AI in several ways to enhance and protect the platform:

  • Content generation: AI generates topic queries, searches YouTube for tutorial videos, and creates topic summaries and descriptions. This content may contain inaccuracies and is labeled as AI-assisted where applicable.
  • Content moderation: AI assists in reviewing uploaded content for educational quality, safety, and graphic content warnings. AI flags are reviewed by our moderation team before final decisions are made.
  • Badge verification: AI analyzes documents submitted for Education and Profession badge verification to assess authenticity. Your verification documents are processed securely and are not shared with public AI services.
  • Bug report analysis: AI categorizes and assesses the severity of bug reports you submit through the Feedback page.
  • AI tutoring: The Topic Tutor feature uses AI to answer your questions about specific topics. Your chat messages are processed to generate responses and are not used to train external models.

We do not share your personal documents, identity photos, or private communications with public AI services. AI-assisted decisions that affect your account (such as badge verification or content moderation) are reviewed by our team before final action is taken.

9. Identity Verification

If you submit identity verification, we collect a selfie photo and a government-issued ID photo, along with your legal name, date of birth, and ID type. This information is used solely to verify your identity for account security and badge eligibility. Your identity documents are stored in access-controlled, private storage and are visible only to you and authorized platform administrators. They are never displayed publicly, shared with other users, or sold to third parties. We retain identity verification records for the duration of your account or as needed to maintain verification status, and delete them upon request unless retention is required by law.

10. Children's Privacy

Know How is available to users 13 years of age and older. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us personal information, please contact us and we will delete it.

11. Your Rights and Controls

  • Edit your profile: Update your display name, bio, avatar, and social links anytime.
  • Toggle visibility: Show or hide your badges, work experience, favorites, and followers.
  • Search history: Make it public or private, and clear it whenever you want.
  • Manage subscriptions: Cancel your ad-free subscription at any time from your account or by contacting support.
  • Delete content: Remove your videos, comments, favorites, and badge applications.
  • Request deletion: Contact us to request deletion of your account and associated data, including identity verification records.

12. Cookies

We use essential cookies to keep you logged in and remember your preferences (such as video mute settings and dark mode). We do not use cookies for third-party advertising tracking.

13. Data Retention

We retain your account information for as long as your account is active. Verification documents are retained for the duration needed to validate and maintain your badges, then may be deleted. Identity verification records are retained for the duration of your account or as needed to maintain verification status. Subscription and payment records are retained for accounting and tax purposes as required by law. If you request account deletion, we will remove your personal data within a reasonable timeframe, except where retention is required by law.

14. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Continued use of Know How after changes are posted constitutes your acceptance of the updated policy. Material changes will be communicated through the platform or by email where applicable.

15. Contact

Questions about this Privacy Policy? Visit our Support page to submit a ticket and our team will respond within 24 hours. You can also view our Terms of Service or visit our Contact page.